Copywriter

ABOUT THE JOB

About Us

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We are seeking a highly skilled and detail-oriented Copywriter with native or fluent English proficiency and extensive experience in creating compelling B2B content. The ideal candidate will possess exceptional writing skills across multiple platforms, with a strong focus on web copywriting, proofreading, and research abilities. Experience in finance or fintech is a valuable advantage, as this role will involve working on projects within these industries.

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Key Responsibilities:

• Website, Landing Pages, and Banner Copy: Develop clear, persuasive copy for B2B websites, landing pages, and banners to improve user engagement and drive conversions.
• Blog and Article Writing: Write insightful and well-researched blogs and articles on industry-related topics that resonate with B2B audiences. Collaborate with subject matter experts to produce thought leadership content that highlights business challenges and solutions.
• Social Media Content Writing:

1. LinkedIn: Craft company descriptions, articles, and in-post content that appeals to a professional audience. Write engaging captions and content that reflect industry expertise and foster audience engagement.
2. Instagram: Create optimized bios, post content, and in-image text with a focus on improving Instagram SEO. Write engaging content for both visual posts and captions that drive brand recognition.
3. Facebook: Develop post content, ad copy, and event descriptions that are optimized for Facebook SEO and drive engagement. Create clear, concise content for ads and community-based posts.
4. Other Platforms (e.g., Twitter/X, TikTok, YouTube): Write content tailored for short-form platforms like Twitter/X and TikTok, ensuring messages are impactful and shareable. Develop engaging video scripts for platforms like YouTube, optimized for SEO and audience retention.

• SEO Optimization: Implement best practices for SEO across all written content, ensuring high search engine rankings and enhanced visibility. Continuously update meta descriptions and meta titles to improve click-through rates and website traffic.
• Editing & Proofreading: Ensure all content is meticulously edited and proofread for clarity, grammar, and alignment with the brand’s tone and style guidelines.
• B2B Copywriting: Develop impactful and strategic B2B content that highlights product features, services, and industry-specific solutions, tailored to business clients.
• Marketing Campaigns: Write high-converting copy for email marketing campaigns, from attention-grabbing subject lines to action-driven body content. Collaborate with the marketing team to produce compelling copy for ad campaigns and PPC efforts.
• Sales and Product Descriptions: Create detailed and persuasive product descriptions and sales collateral that effectively communicate product value and differentiators for B2B clients. Write case studies, white papers, and eBooks showcasing client success stories and industry insights.
• Press Releases: Write professional, well-structured press releases for product launches, company news, and key industry events.
• Other Essential Responsibilities and Skills:

1. Creative Copywriting: Develop creative, engaging content for brochures, flyers, presentations, and ad campaigns that capture the target audience’s attention.
2. UX/UI Copy: Collaborate with designers and developers to write intuitive user interface (UI) copy that improves the user experience (UX).
3. Script Writing: Write concise, engaging scripts for videos, ads, and voiceovers tailored to the target audience.
4. Campaign Strategy Support: Contribute to content strategy and creative direction for digital and traditional marketing campaigns.
5. Content Repurposing: Adapt long-form content like blogs, white papers, and case studies into shorter, platform-specific formats for social media and email marketing.
6. Email Marketing Copywriting: Write high-impact email marketing content, optimizing subject lines and CTAs for engagement and conversion.
7. PPC and Ad Copywriting: Craft compelling, results-driven PPC ad copy for platforms like Google Ads and Facebook Ads.
8. Brand Voice Consistency: Maintain a consistent brand voice across all materials, ensuring alignment with brand values and messaging.
9. Research: Conduct thorough research to inform and enrich all written content, ensuring accuracy, relevance, and depth. Stay updated on industry trends, audience preferences, and competitive landscape to deliver insightful and strategic copy.

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Qualifications:

• Native or fluent English proficiency
• Proven experience in B2B content creation, web copywriting, and SEO optimization
• Extensive experience in editing and proofreading with attention to detail
• Strong understanding of UX/UI copywriting and the ability to collaborate with design and development teams
• Experience with content strategy and multi-platform writing, especially for LinkedIn, Instagram, Facebook, and other social platforms
• Experience in the finance or fintech industries is a valuable advantage
• Excellent research skills to gather insights and inform copywriting
• Ability to manage multiple projects and meet deadlines in a fast-paced environment

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If you’re passionate about crafting impactful, research-driven B2B content and enjoy working in a fast-paced, collaborative environment, we encourage you to apply!

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Benefits:

• Attractive Compensation: Competitive salary package aiming to retain top talent.
• Vibrant Team Culture: Work with a dynamic, international team that values diversity and collaboration.
• Comprehensive Health Benefits: Enjoy the peace of mind with a private health insurance & a provident fund.
• Engaging Social Events: Participate in regular team-building activities, events and lively happy hours.
• Professional Development: Commitment to continuous career development and growth opportunities to help you achieve your professional goals.